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ANN BRADY

Author, Speaker & Mentor

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YOUTUBE RANKING AND DISCOVERABILITY

POSSIBLE FACTORS TO THINK ABOUT


Have you often wondered how to get the best from using YouTube? Well, there are lots of people who will offer you tips to help you find out, but whether or not they are workable has to be down to the individual. It isn’t often we make the following disclaimer, but as we haven’t yet personally tried out all the following factors, we do feel we should point out that: the suggestions offered here are for informational use only and that you should always do your research fully before undertaking any of the suggestions or recommendations given in this podcast. In other words, using these techniques and strategies should be done so at your own risk. And, making Decisions based on any information presented should be done with the knowledge that you could experience some significant losses, or make no money at all. That doesn’t mean to say we aren’t going to test some of them out in the forthcoming weeks ahead.


1. Keywords in the Title

• It is said that only the first 55 or 60 characters are ever seen in the search results. Thus you need to make sure your beginning, and the title, contains your primary keyword phrase, as well as, your “call to action,” or points of interest.

• Write it like a Headline. The suggestion is that this way it will encourage those searchers to click on it, so they watch the video.

• Use primary and secondary keyword phrases often. It is advisable to use as many principle keywords as possible. Even YouTube themselves say it’s better to use as many keywords as possible in the Title to increase your discoverability.

• However, it is also said don’t repeat your keywords in the title; it won’t help you, although using different keywords will.

• Use every last character available in the title to maximize the chances of being discovered. That could prove to be too many words and not enough keywords?

• Remember, don’t “spam” by using unrelated keywords. However, don’t be shy about using as many keywords related to your topic as is reasonably possible. But remember, the title must still “make sense” as well as being compelling to the reader in order for them to “take action” and watch the video.


2. Keywords in the Description

• According to YouTube… “The more words you include in your description, the higher your chances are of being discovered by the searchers”

• Write really long descriptions. Try to incorporate every single primary, secondary and related keyword phrase you can in your description. But make sure it makes sense.

• If at all possible, use all of the 5,000 characters allowed.

• Don’t bother repeating your primary keyword phrase multiple times, unless it is absolutely necessary. It won’t help your rankings and, in fact, could get you banned by YouTube for “spamming.”


3. Keywords in the Tags

• Use as many relevant keywords as you can fit in as tags. Make sure you include your primary and secondary keyword phrases in there.

• Enter your most important multi-word keyword phrases as “one tag.”

• Also add your primary and secondary keyword phrases without quotation marks, as it helps increase discoverability for search phrases related to any markets that you may have never even thought of.

• It is general to use multi-word phrases as “one tag” if you really want to make sure of a high ranking for that particular keyword phrase.


4. Incoming Links

• Without a doubt incoming links are the most powerful way to make sure you rank for any one particular keyword phrase, especially for Google.

• An example of this is: if you want your video to rank high for the phrase “Send Me Free Traffic” you would need to run an incoming links campaign which points to your video watch page on YouTube using the phrase “Send Me Free Traffic” in the anchor text.

• Use a combination of traditional incoming links such as, articles, blog posts, forum commenting, etc. PLUS, use Social Media incoming links as well.


5. Watch Time

• Create quality content that will keep the user engaged.

• Add YouTube “Annotations” to your videos that hyperlink to any other videos related to your topic, your play-lists, or your channel.

• Use the “In Video Programming” feature to showcase a thumbnail hyperlink to your most popular video. Insert it just before the point where you lose your average viewer in your top videos.


6. Total video Views

• Announce your video to your list

• Embed the video on high traffic sites

• Buy cheap PPC traffic for the video

• Announce the video on social media sites


7. Total Likes and Dislikes

• Use Annotations to ask for a “thumbs up”

• Ask viewers to “Like” your video

• Add a P.S. to your email reminding them to “Like” your video when they watch it

• In your descriptions ask people to “Like” comments


8. Total Embeds

• Embed the video on your blog

• Embed the video in an Article

• Embed the video in a Press Release


9. Total Shares

• Don’t be afraid to ask viewers to share your video

• Use Annotations asking viewers to share your video

• Add a P.S. to your email reminding them to “Share” your video after they watch it

• In your descriptions ask people to Share your video with their friends


10. Total Play-lists It Is Added to

• Create your own Play-lists

• Ask your viewers to create Play-lists with your videos

• Sponsor a Contest To Create Play-lists with your videos. (We recommend seeking legal advice first on the correct way to do this.)


11. Subscribers (ever more important these days)

• Ask viewers to subscribe to your channel

• Design your channel page so it encourages visitors to subscribe

• Use Annotations asking viewers to subscribe

• In  your descriptions ask people to Subscribe


12. Total Channel Views (again important to do)

• Do all of the above to generate more total views for each of your videos


13. Flags

• Fight each and every Flag with YouTube. Don’t ever accept a single Flag without a fight!


14. Comments

• Use Annotations to ask for a comments

• Ask viewers to leave comments for your video

• Remember to add a P.S. to your email reminding them to comment on your video when they watch it

• In your descriptions ask people to leave comments


15. Category Choice

• Choose a category that applies to your video. Always try to choose one which has less competition. That way you’ll have a better chance of being a “featured” video in your category (which can lead to a ton of free traffic)



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